Behind The Innovative Social/Content-Driven Campaign For ?PROMETHEUS?
June 3, 2012
The plot of Ridley Scott?s sci-fi film?Prometheus--a sprawling exploration of the origins of man--may have raised?some questions?but the movie?s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory. Ignition Interactive, the creative agency behind much of the?Hunger Games? online campaign...